Later that day, in a partnership with NBC Sports and the 2020 Summer Olympics, he announced the album's lead single 'Take My Breath', which was released on August 6. On August 2, the Weeknd released an initial teaser on his social media pages titled 'The Dawn is Coming', with contained a snippet of a then-unreleased song.

He continued to tease the album with the tentative title The Dawn during his acceptance speeches at the Billboard Music Awards and the iHeartRadio Music Awards. The Weeknd began to tease a new album in May 2021 during an interview with Variety, in which he stated 'if the last record is the After Hours of the night, then The Dawn is coming'. During an interview with Rolling Stone in September 2020, he stated that he 'might have another album ready to go by the time this quarantine is over'. Shortly after its release, the Weeknd began working on a new album. Mostly produced by the singer-songwriter, the featureless album was a commercial success and was met with generally positive reviews, with some music critics naming it his best work yet.

On March 20, 2020, the Weeknd released his fourth studio album After Hours during the beginning of COVID-19 lockdowns.

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